Apicure is a family run business from the north of Greece, that produces soaps and cosmetics (and other similar products) with natural ingredients - most important of which, is honey.

Some of the first products they produced, were soap bars.
This line of products was expanded and includes various natural ingredients like, pollen, donkey milk etc.

The soap packaging, was among the first ones that was re-designed when we created the company's new identity.

The packaging design, represents and affordable luxury line, while it distances itself from the original concept of the company (just honey products), while maintaining at the same time, the connection with the natural products that have always been a part of Apicure.