Rebranding for Apicure, a natural cosmetics company with main component propolis from honey, from Serres, Greece. Along with Dizzy Agency we handled the new identity and packaging of the company.

The new logo moved away from traditional visuals of honey and bees to a more modern design for a forward thinking, active company.

The new logo keeps contact with its roots by using the drop symbol to represent honey and the nature of the company's cosmetics.

We have used two designs, the "full' to represent the company and the minimal "A" for its products